Note: The job is a remote job and is open to candidates in USA. Ascend Learning is a leading healthcare and learning technology company, and they are seeking a Vice President of Marketing for their Healthcare Workforce Solutions. The role involves leading marketing strategy, demand generation, and brand management to drive growth and establish the company as a leader in healthcare workforce engagement.
Responsibilities
- Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments
- Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact
- Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels
- Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies
- Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments
- Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy
- Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling
- Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales
- Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy
- Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem
Skills
- 12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
- Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives
- Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
- Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment
- Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
- Experience planning and delivering high impact, private customer or client conferences and large scale events
- Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
- Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership
- Bachelor's degree in marketing, business, or a related field
- MBA preferred
Benefits
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Company Overview