Note: The job is a remote job and is open to candidates in USA. Ritual is a personal health brand that is raising the bar for daily wellness, seeking a VP of Integrated Marketing to help define its next stage of growth. This role involves leading integrated marketing strategies, building partnerships, and scaling retail capabilities to drive commercial growth and enhance consumer insights.
Responsibilities
- Lead Ritual’s integrated marketing and portfolio commercialization strategy. Build and own a 24-month integrated marketing roadmap that connects category priorities, product messaging, retail moments, partnerships, and revenue goals across DTC, Amazon, Retail, and Club. Own portfolio lifecycle strategy across new launches, retailer expansions, channel exclusives, product updates, and growth initiatives — ensuring commercial readiness from innovation pipeline through in-market execution
- Build a breakthrough partnership strategy to drive commercial growth. Identify, structure, and manage partnerships that drive awareness, cultural relevance, and customer acquisition. Partner with Brand on culturally-driven partnerships to ensure they convert to commercial outcomes
- Scale Ritual’s retail and Club marketing capabilities. Bring deep retail marketing experience to elevate digital shelf excellence, PDP quality, ratings and reviews, retailer search, retail media, shopper marketing, and retailer-specific go-to-market strategies. Partner with Sales on sell-in support and build omnichannel customer experiences that perform across every retail environment
- Build a real-time consumer, competitive, and category insight engine. Lead Consumer Insights in translating market signals, cultural trends, customer behavior, and competitive activity into actionable recommendations that inform launches, media, partnerships, and executive decisions — in real time, not in quarterly decks
- Operate as an AI-native marketing leader. Use AI as a default across insight development, competitive analysis, messaging iteration, creative briefing, and category intelligence. Identify high-friction workflows across your teams and reimagine them with systems that create speed and capacity
- Lead and develop high-performing teams. Manage and grow leaders across Product Marketing, Retail Marketing, Consumer Insights, and Medical Marketing. Build a team culture grounded in speed, accountability, and strong cross-functional partnership
Skills
- 12+ years of progressive marketing experience, including VP-level or equivalent senior leadership scope within a high-growth consumer brand
- Deep experience in CPG, health and wellness, beauty, food and beverage, or another consumer category where product storytelling, retail execution, and brand differentiation matter
- Experience working in an AI-native environment — someone who reaches for AI as a reflex, can self-teach new tools quickly, and has a track record of building or implementing technology-powered workflows
- Demonstrated ability to translate consumer insights, competitive intelligence, and category trends into business decisions, marketing investment recommendations, and high-impact go-to-market plans
- Retail and partnership marketing experience, including shopper strategy, digital shelf, retail media, channel messaging, and identifying and scaling commercially meaningful partnerships that drive awareness, acquisition, and growth
- Strong people leadership experience with a track record of building, coaching, and developing high-performing teams, and the executive communication skills to synthesize complex inputs into clear recommendations for senior leaders
Benefits
- Medical, Dental, Vision, and Life Insurance
- Healthcare & Dependent Care FSA
- Mental health support via Wellness Coach and Calm Health
- Pet insurance discount
- 10 Wellness Days per Year (Final Friday of every month)
- Free Ritual subscription during your tenure
- Annual Wellness Stipend
- Monthly wellness activities
- 401(k) Match (up to 4%)
- Equity participation through stock options
- Monthly Technology Stipend
- New Hire Work From Home Stipend
- 5 months of gender-neutral parental leave for eligible team members
- Flex Time for birthing parents
- Family Planning via Maven Clinic
- Monthly Childcare Allowance
- Unlimited PTO (with a 10-day minimum to recharge)
- 11 Paid Company Holidays
- Additional company time off for holidays that fall around a weekend
- Winter Break (Christmas - New Years)
- Holiday Diversity Policy
- 2 Days to volunteer (Days of Action)
- Focus Fridays for self-development and deep work
Company Overview