Note: The job is a remote job and is open to candidates in USA. Humana is a leading U.S. healthcare company focused on delivering care and service to improve health outcomes. As a Senior Associate in Retention Marketing, you will develop and execute marketing campaigns aimed at engaging and retaining seniors, leveraging multi-channel strategies and data analytics.
Responsibilities
- Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas
- Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
- Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs
- Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence
- Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration
- Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements
- Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials
- Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
- Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience
- Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing
- Proven ability to manage multiple projects simultaneously with strong attention to detail
- Hands-on experience with CRM platforms and marketing automation tools
- Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance
- Experience in healthcare, insurance, senior services, or other regulated industries
- Familiarity with agile marketing methodologies and cross-functional team collaboration
- Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega
Benefits
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
- Medical, dental and vision benefits
- Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Company Overview
Company H1B Sponsorship