Note: The job is a remote job and is open to candidates in USA. Black & White Zebra is a rapidly growing, independent media tech company seeking a Social Media Growth Lead. This role is responsible for building the social growth engine for BWZ’s brands, turning editorial content and thought leadership into engaging social formats that drive audience growth and conversion.
Responsibilities
- Translate BWZ content and thought leadership into platform-native social formats
- Capture and repurpose video, written, audio, and event content
- Create short-form, platform-native content across relevant channels
- Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
- Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
- Build recurring social formats that strengthen audience habits over time
- Experiment with emerging formats, platform features, and content packaging approaches
- Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
- Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
- Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth
- Build and manage creator, contributor, expert, and partner amplification opportunities
- Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features
- Identify platform-native opportunities that help BWZ reach more of the right people
- Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships
- Optimize social-to-subscriber conversion paths across platforms
- Build recurring formats and campaign loops that create repeat consumption habits
- Track whether audiences acquired from social return and engage with owned content
- Improve the quality, not just the volume, of audience growth
- Ensure social content consistently supports audience growth, engagement, and retention goals
- Track performance across organic, paid, partner, and platform-led activity
- Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention
- Identify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomes
- Make clear decisions about what to scale, stop, improve, or test next
- Build repeatable playbooks for high-performing social growth
- Connect social activity directly to measurable audience and business outcomes
Skills
- Experience growing engaged audiences through social platforms
- Experience producing short-form, platform-native content, especially video
- Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats
- Experience running and optimizing organic and paid social campaigns
- Experience managing paid social budgets and improving performance over time
- Experience tracking, analyzing, and acting on social performance data
- Strong judgment around content selection, hooks, timing, packaging, and distribution
- Ability to build repeatable social formats, campaign systems, and growth playbooks
- Experience working with partners, creators, contributors, experts, or internal leaders to amplify content
- Strong planning and organizational skills, without defaulting to calendar management as the main measure of success
- Experience distributing thought leadership or editorial content at a B2B, media, or audience-led brand
- Experience growing senior-level or executive audiences
- Experience translating audio, podcast, webinar, or event content into social formats
- Existing relationships with LinkedIn and/or YouTube platform partner teams
- Background capturing and repurposing content from contributors, events, interviews, or expert-led formats
- Experimentation and A/B testing discipline across content formats, hooks, paid creative, and conversion paths
- On-camera comfort and experience coaching internal experts or contributors to perform well on video
Benefits
- Full-time employees are eligible for a discretionary bonus and a comprehensive benefits package
Company Overview