Note: The job is a remote job and is open to candidates in USA. The Pond Guy is a leading manufacturer and distributor of pond, lake, and water garden products, seeking a strategic and creative SEO Content Strategist. This role focuses on developing and executing SEO strategies that enhance visibility and drive customer engagement through high-quality, search-optimized content in an eCommerce environment.
Responsibilities
- Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
- Develop and execute SEO, AEO, and GEO strategies that improve visibility across Google Search, AI Overviews, ChatGPT, Perplexity, and other emerging search experiences
- Produce high-quality, search-optimized content from concept through final draft
- Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
- Build and maintain the SEO content roadmap by prioritizing opportunities based on keyword research, search intent, seasonal demand, and business goals
- Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
- Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
- Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
- Stay current on evolving SEO, AEO, GEO, AI search, and search engine trends, continuously adapting strategies as customer search behavior evolves
- Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations
Skills
- Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
- Solid understanding of on-page SEO, GEO & AEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
- Ability to stay current with evolving SEO, AI search, and emerging search technologies, applying new best practices as search continues to evolve
- Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
- Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
- Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
- High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices
- Self-motivated SEO Content Strategist who is innovative and flexible
- Strong attention to detail in proofreading and brand compliance while continually adding value to the organization beyond their day-to-day tasks
- Resourceful, creative, and ready to get things done
- Manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time
- Ability to lift 25-35 pounds and stand for long periods of time
Benefits
- Blue Cross Blue Shield Healthcare
- Blue Cross Blue Shield Dental Insurance
- Blue Cross Blue Shield Vision Insurance
- Short-term Disability Insurance
- Long-term Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- Life Insurance
- Paid Time Off
- Holiday pay effective immediately (8 holidays recognized)
- 401k with employer 4% match and revenue sharing
- Employee referral program
- Additional Training Programs: Career Development and Department Shadows
Company Overview