Note: The job is a remote job and is open to candidates in USA. RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. They are seeking a Senior Marketing Events Specialist to lead the planning and execution of event marketing programs that drive brand awareness, customer engagement, and pipeline growth.
Responsibilities
- Own end-to-end planning and execution of conferences, trade shows, executive dinners, customer advisory boards, webinars, regional events, and virtual experiences
- Develop comprehensive event plans, project timelines, logistics, budgets, and success metrics for each program
- Serve as the primary point of contact for event execution, ensuring every experience reflects a premium, professional brand presence
- Evaluate and recommend event opportunities, sponsorships, speaking engagements, and field marketing programs that support business objectives
- Collaborate closely with Demand Generation Managers to develop integrated event campaigns that drive awareness, engagement, and qualified pipeline
- Partner on attendee acquisition strategies, event promotion, nurture campaigns, and post-event follow-up programs
- Contribute ideas and recommendations to improve event performance, attendee engagement, and marketing impact
- Support executive leadership and subject matter experts participating in events, speaking engagements, webinars, and customer-facing programs
- Build strong relationships across Sales, Product Marketing, Customer Success, Operations, and Executive Leadership teams
- Confidently interact with C-level executives, customers, partners, and external stakeholders
- Manage relationships with venues, agencies, event partners, production vendors, and suppliers
- Ensure all event materials, gifting, hospitality, and branded experiences align with company standards and brand expectations
- Lead on-site event execution, ensuring a seamless experience for attendees, customers, prospects, and executives
- Maintain exceptional attention to detail across logistics, branding, messaging, attendee experience, and event presentation
- Troubleshoot issues in real time and adapt quickly in dynamic event environments
- Travel as needed to support in-person events and conferences
- Track and report event performance metrics including attendance, engagement, pipeline influence, opportunities generated, and ROI
- Analyze results and make recommendations to improve future event performance
- Partner with Sales and Marketing Operations to ensure accurate lead capture, routing, and follow-up processes
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in event marketing, field marketing, or related marketing roles
- Demonstrated experience planning and executing events like conferences, trade shows, webinars, executive events, and customer-facing programs
- Strong project management skills with the ability to manage multiple complex initiatives simultaneously
- Experience partnering directly with executive leadership and customer-facing teams
- Proven ability to collaborate cross-functionally and influence stakeholders at all levels of an organization
- Exceptional organizational skills and attention to detail
- Strong written, verbal, and interpersonal communication skills
- Ability to work independently while balancing strategic thinking with hands-on execution
- Proficiency with marketing tools (e.g., HubSpot, social media platforms) and event management software (e.g., Eventbrite, Cvent, Zoom Events, Swoogo, etc)
- Willingness to work flexible hours and travel as needed for events
- Graphic design or basic layout skills (e.g., Canva, Adobe Creative Suite)
- Familiarity with CRM systems and digital analytics tools
- Experience in B2B SaaS, technology, healthcare technology, or high-growth environments
- Experience supporting pipeline-generating marketing programs and understanding demand generation metrics
Benefits
- Ability to work flexible hours and travel as needed for events.
- Remote preferably on the East Coast with the ability to travel regularly to industry events.
Company Overview