Note: The job is a remote job and is open to candidates in USA. Next Insurance is a technology-led provider of small business insurance, aiming to help entrepreneurs thrive. They are seeking a Head of Agent Channel Marketing to create and execute marketing strategies for the agent channel, manage marketing budgets, and oversee personnel to drive growth in this area.
Responsibilities
- Create and execute the overall marketing and advertising strategy for the agent channel
- This includes partnering with the insurance team on new product and sector launches
- Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
- Develop performance marketing processes to analyze success of campaigns
- Create and oversee the marketing budget for the agent channel
- Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel
- This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation
- Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more
- Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more
- Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more
- Oversee our incentive programs, gifts, and promotional gifting
- Collaborate with PR and social media team for external communications
- Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy
Skills
- 5+ years of experience of marketing to independent agents
- Understand how to drive performance marketing campaigns - tracking the success of what we deliver
- Experience managing direct reports and cross functional partners
- 5+ years of experience managing or overseeing SEM campaigns
Benefits
- Annual performance-based incentive program
- Partially subsidized medical plan
- Fully subsidized vision/dental options
- Life insurance
- Disability insurance
- 401(k)
- Flexible paid time off
- Parental leave
Company Overview