Note: The job is a remote job and is open to candidates in USA. Seqera exists to advance science for everyone through software. They are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as they enter their next stage of growth.
Responsibilities
- Own demand generation and pipeline impact
- Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+)
- Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team
- Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments
- Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities
- Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales
- Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion
- Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact
- Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results
- Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function
Skills
- 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts
- Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes
- Deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis
- Understanding of how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts
- Comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together
- Analytical and outcome-oriented. Care about pipeline, revenue impact, CAC, and payback, not vanity metrics
- Clear and confident communication with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next
- Enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution
- Experience marketing to technical audiences (developers, scientists, data engineers)
- Background in open source, developer tools, data infrastructure, or life sciences software
- Exposure to sales-led or hybrid GTM models
Benefits
- Flexible working hours and remote-friendly culture.
- International working environment with more than 25 nationalities.
- Passionate & talented team.
- Continuous skills development.
- Team retreats and bonding activities.
- A culture where your opinion is valued and your decisions have a real impact on the industry.
- Excitement of a fast-growing startup in a constantly changing environment
- Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
- Equity
- Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
- Private life insurance with Lincoln
- Investment app with Vestwell (401K)
- Home office equipment (valued over 1,000 USD)
- Subscription to Oliva, Mental Health App
- Learning and development budget per year (1,000 USD)
Company Overview