Note: The job is a remote job and is open to candidates in USA. icreatives is seeking a Director of Social Media to lead strategic and creative initiatives in the conservative narrative space. The role involves developing and executing social media strategies, mentoring a team, and collaborating across various disciplines to deliver impactful campaigns.
Responsibilities
- Own and drive integrated social media strategy for paid and organic efforts, tailoring every campaign to the unique dynamics of each platform, target audience, and performance goal
- Work side-by-side with Creative to concept and produce culturally resonant, social-first campaigns spanning short-form video, static assets, and new/emerging content formats
- Unite Media and Account teams to architect cohesive, cross-platform campaign plans that amplify reach and results
- Apply data, audience intelligence, AI tools, and emerging tech to surface trends, refine tactics, and position clients ahead of market shifts
- Lead social media strategy across both organic and paid channels, ensuring every campaign is platform-specific, audience-focused, and results-driven
- Partner with Creative to develop social-first ideas and culturally relevant campaigns across video, short-form, static, and emerging formats
- Collaborate with Media and Account Services to build integrated campaign strategies that maximize impact across every platform
- Leverage analytics, audience insights, AI, and emerging technologies to identify trends, optimize performance, and keep clients ahead of what's next
- Lead, mentor, and inspire a high-performing social media team, fostering a culture of creativity, strategic thinking, collaboration, and continuous growth
- Build scalable workflows and best practices for planning, publishing, measurement, and reporting
- Lead cross-functional campaign planning from concept through launch, ensuring every initiative is strategically aligned, creatively compelling, and optimized for each platform
- Partner closely with Creative, Media, Production, and Account Services to ensure seamless integration across every campaign
- Champion innovation by continually evolving social media capabilities, introducing new ideas, and leveraging AI and emerging technologies to deliver exceptional results
Skills
- Proven social media leader with deep expertise across today's digital landscape
- Experience leading successful social media strategy and high-performing teams
- Deep expertise across today's leading social platforms, both organic and paid
- Ability to think strategically while championing bold, creative ideas
- Passionate about AI, emerging technologies, and the future of digital communications
- Excel at collaborating across disciplines and inspiring others to do their best work
- Thrive in a fast-paced agency environment where innovation, adaptability, and measurable results matter
Company Overview