Note: The job is a remote job and is open to candidates in USA. US Performance Academy, part of the Inspired Education group, is the leading online school for elite student-athletes. The Head of Growth & Marketing is responsible for leading the strategic direction and execution of all marketing initiatives to drive awareness, engagement, and enrollment across the online school portfolio.
Responsibilities
- Define and execute the U.S. marketing strategy to drive awareness, engagement, and enrolment across the online school portfolio
- Lead, mentor, and develop a high-performing marketing team across strategy, creative, and performance marketing
- Align U.S. marketing priorities with global objectives while adapting to regional market needs
- Translate business goals into measurable marketing plans with clear KPIs and ROI accountability
- Own brand strategy, positioning, messaging, and architecture for all U.S. online school brands
- Ensure consistent brand identity and experience across digital channels, events, partnerships, and communications
- Oversee creation of brand guidelines and creative assets with internal and external partners
- Drive enrolment growth through integrated multi-channel campaigns, including digital, social, content, partnerships, and events
- Optimize marketing funnel performance, analytics, and reporting to improve conversion rates and achieve enrolment targets
- Partner with Admissions and Academic teams to align marketing initiatives with the student journey
- Manage agency, vendor, and marketing technology relationships, including contracts, budgets, and performance outcomes
- Own the U.S. marketing budget, ensuring efficient resource allocation, spend optimization, and measurable financial returns
Skills
- Candidates must be authorized to work in the US and be willing to do so in order to be considered
- Strategic marketing leader with a proven track record of driving brand growth, engagement, and customer acquisition
- Equally strong in strategy and execution, with a hands-on approach and willingness to roll up their sleeves when needed
- Well-rounded marketer with expertise across brand, digital, performance marketing, content, CRM, partnerships, and analytics
- Commercially minded, data-driven, and focused on delivering measurable results and ROI
- Highly autonomous, proactive, and entrepreneurial, with a strong ability to identify opportunities and make things happen
- Collaborative leader with excellent stakeholder management and communication skills
- Results-oriented, adaptable, and thrives in a fast-paced, growth-focused environment
Company Overview