Note: The job is a remote job and is open to candidates in USA. Infosys BPM is seeking a senior marketing operator to help accelerate growth and improve execution across their AI-Ready Data Center business. The role focuses on enhancing digital strategy, campaign execution, and cross-functional coordination to improve marketing effectiveness and impact.
Responsibilities
- Assess current digital marketing plans, programs, and investments
- Identify opportunities to improve audience strategy, channel mix, campaign architecture, and performance
- Provide direction to internal media, digital, web, and campaign teams
- Recommend high-impact experiments and optimization opportunities
- Ensure programs align to business objectives and pipeline outcomes
- Drive alignment across marketing, product marketing, web, content, analytics, field marketing, agency partners, and other stakeholders
- Translate business priorities into executable plans
- Establish clear priorities, milestones, and accountability
- Proactively identify and remove execution barriers
- Bring an outside-in perspective on modern B2B marketing best practices
- Challenge assumptions and provide clear recommendations
- Help leadership prioritize investments and focus resources on the highest-impact opportunities
- Serve as a trusted partner to marketing leadership
Skills
- Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education
- 12 + years of experience related to the job description
- If a Master's degree has been completed, then a minimum of 10 years' experience related to the job description is required
- 10+ years of B2B technology marketing experience
- Significant experience in growth marketing, demand generation, digital marketing, integrated campaigns, or marketing operations
- Proven ability to drive outcomes through influence rather than authority
- Experience leading complex cross-functional initiatives
- Strong understanding of digital marketing performance metrics and pipeline generation
- Exceptional communication and stakeholder management skills
- Experience in enterprise technology, AI, infrastructure, cloud, networking, cybersecurity, or data center markets
- Experience working with large, matrixed organizations
- Experience directing agencies and external partners
- Experience improving marketing operating models and execution processes
Company Overview