Note: The job is a remote job and is open to candidates in USA. TalentED Advisors is seeking a Fractional Marketing & Communications Manager to support integrated marketing strategies that drive member engagement and retention. The role involves creating content across various channels, managing campaigns, and analyzing performance metrics to enhance communication effectiveness.
Responsibilities
- Write, create graphics, formulate layout, and execute email marketing campaigns; support all email campaigns with QA testing to ensure consistent rendering across email clients and screen sizes
- Create on-brand graphics utilizing tools such as Canva, Figma, and Adobe Creative Suite
- Manage email project timelines and editorial calendars and communicate with internal and external stakeholders regarding requirements, status updates, and deadlines
- Support audience segmentation and list creation in Salesforce, including importing and managing lists within HubSpot, Marketing Cloud, and Pardot for targeted campaigns
- Ensure consistent brand voice and messaging across all channels and personas
- Analyze campaign performance (e.g., open rates, click-through rates, conversions) and provide recommendations to improve future campaigns
- Support audience segmentation and list creation in the organization's CRM platforms for targeted campaigns
- Manage project timelines and editorial calendars and communicate with internal and external stakeholders regarding project requirements, status, and deadlines
- Develop and maintain a schedule of deployed assets across multiple channels (email, social, member portal promotions, print assets, webinars/events, and direct mail) to communicate E3n's new membership structure/tiers
- Ensure core buyer personas are represented in multiple assets and channels in a sequenced fashion
- Monitor channel performance to determine what campaigns (and modes) are most effective to result in continuous improvement
- Collaborate with internal teams (Marketing, Member Success) for real-time content management
- Develop and deploy creative, strategic, organic, and paid social media strategies to engage key personas
- Partner with E3n's vendor to plan 6-8 campaigns monthly that align with key strategies, and events occurring during the academic year
- Maintain sales enablement tools and templates, including presentation decks, case studies, social media graphics, and related assets
- Collaborate with sales and member success teams to align messaging
- Utilize CRM and event platforms (e.g., Salesforce, Swoogo, or similar tools) to track engagement, participation, and outcomes
- Maintain accurate records of outreach, participation, and event metrics
- Provide regular updates on progress, risks, and opportunities
Skills
- Bachelor's degree
- Self-starter with the ability to thrive in a fast-paced, results-driven organization
- Strong organizational skills, attention to detail, and ability to work collaboratively across organizational lines and be a team player
- Excellent written and interpersonal communication skills; writing samples are required of candidates who progress in the application process
- Good design aesthetics and a strong ability to work within established brand guidelines
- Experience creating and publishing content across a variety of social media platforms
- Experience with HubSpot, Salesforce, Pardot, and Marketing Cloud, or ability/interest to learn; understanding of email marketing strategies and experience executing email campaigns
- Experience with web content management systems and analytics; Webflow or WordPress and Google Analytics preferred
- Experience building and deploying emails in Salesforce Marketing Cloud and Pardot; experience working with Salesforce for list creation and segmentation
- Understanding of email marketing strategies and experience executing email campaigns
- Experience in Figma, Canva, Adobe Creative Suite, or similar design platforms
- Working knowledge of basic HTML/CSS as it applies to email formatting
- Understanding of search engine optimization, answer engine optimization, and web accessibility compliance
- Photo editing experience is a plus
Company Overview