Keeper Security is hiring a Director of Consumer Marketing to drive our consumer business and support the rapid growth of the company. This role offers the unique opportunity to shape and lead the consumer marketing strategy, implement innovative campaigns and directly impact the success of one of the most trusted and highest-rated cybersecurity applications globally. This is a 100% remote position from select locations, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.
Keeper’s cybersecurity software is trusted by millions of people and organizations worldwide. Published in 21 languages and sold in over 120 countries, Keeper is at the forefront of protecting digital lives. Join our team to help us continue scaling user acquisition and growth and secure millions of users' personal information.
About Keeper
Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.
About the Role
Join an elite team of highly skilled marketing professionals and lead the strategy and execution to scale Keeper’s consumer business to the next level. Reporting directly to the Vice President of Global Marketing, you will oversee critical growth initiatives, from crafting acquisition strategies and optimizing campaigns to launching innovative marketing programs that drive measurable results. This role combines growth hacking, digital marketing expertise and a deep understanding of consumer behavior to scale our customer base in a highly competitive market. If you’re looking for a dynamic, fast-paced environment with the resources and support to execute bold ideas, this is the role for you.
Responsibilities
- Strategic Leadership: Develop and own the overarching consumer marketing strategy, driving growth through innovative campaigns, data-driven decisions and impactful user acquisition programs
- Acquisition and Growth: Build and execute full-funnel, multi-channel user acquisition strategies to drive registrations, conversions and ARR growth. This includes expanding the ARR of current paid users through promotion of add-ons
- Experimentation and Optimization: Lead conversion rate optimization (CRO) experiments across web, email, app store and in-app channels to continuously optimize performance. Measure and analyze results to improve KPIs such as LTV, CAC, ARR and LTV:CAC ratios
- Data-Driven Decision-Making: Monitor acquisition metrics, identify opportunities and make data-backed recommendations to optimize campaign performance and efficiency
- Digital Channel Management: Oversee and optimize digital marketing channels globally, including Apple Search Ads, App Store Optimization (ASO) and email
- Performance Reporting: Regularly report on the performance of marketing campaigns and initiatives, providing actionable insights and recommendations to stakeholders to drive continuous improvement
Requirements
- 8+ years of growth marketing experience in global consumer SaaS, with a proven track record of acquiring users at scale and driving ARR growth
- 3+ years of experience owning the consumer strategy at a high-growth technology company
- Demonstrated expertise in performance marketing, CRO, A/B testing and analytics to drive measurable results
- Strong ability to lead, prioritize and manage multiple projects and stakeholders effectively
- Experience with consumer engagement platforms (Braze, Iterable, etc.), Apple Search Ads, paid social and influencer marketing
- Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
- Results-driven, analytical, yet pragmatic, with a bias for action
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
About the company
Keeper Security, Inc., ("Keeper®"), an Insight Partners’ portfolio company and the creator of PC Magazine's 2019, 2020, and 2021 Best Password Manager, is transforming the way businesses and individuals protect their passwords and sensitive digital assets to significantly reduce cyber theft. As the leading password security platform, Keeper helps millions of people and thousands of businesses to protect them against password-related data breaches and cyberthreats. Keeper is both SOC 2 and ISO 27001 Certified and utilizes best-in-class encryption to safeguard its customers.