At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.
Location: Remote
Position Summary
The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, revenue growth, and competitive differentiation across a portfolio of IVF consumables. This includes media, culture, cryo, embryo handling, labware, and workflow support products used in assisted reproductive technology laboratories.
This role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The ideal candidate brings experience in reproductive medicine, laboratory environments, and marketing within medical devices or biotechnology.
Key Responsibilities
Strategic Marketing and Portfolio Leadership
Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics
Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization
Partner with commercial teams to support pricing strategy and margin performance
Market Development and Growth
Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies
Develop and execute campaigns to increase awareness and drive growth across key product categories
Support sales teams with targeted programs, content, and tools that improve conversion and product utilization
Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians
Product Launch and Commercial Execution
Lead go to market strategy and execution for new consumable products
Ensure launch readiness through development of sales tools, training materials, and supporting content
Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning
Customer and Clinical Insight
Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs
Translate feedback into actionable recommendations and partner with research and development to inform product priorities
Cross Functional Collaboration
Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials
Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability
Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics
Qualifications
Required
Bachelor’s degree in Marketing, Life Sciences, Business, or related field
Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
Demonstrated success managing technical product portfolios and launching new products
Strong understanding of IVF laboratory workflows and consumable product applications
Proven ability to lead complex initiatives and influence cross functional teams
Excellent communication, presentation, and strategic planning skills
Preferred
Experience working with embryology key opinion leaders or clinical education teams
Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
Ability to translate scientific concepts into clear and compelling commercial messaging
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.
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