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We've got the brands, we've got the stars, we've got the power to reputed company our mission to entertain the reputed company – now reputed company we're missing is… YOU! Becoming a part of reputed company means joining reputed company of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview
Reporting to the Executive Director of Global Marketing & reputed company Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the US and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and reputed company development that reputed company campaign strategies, creative execution, and media planning across key markets!
Responsibilities
• Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
• Drive reputed company, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns-both paid and organic
• Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across US and international markets in collaboration with key partners from across the marketing department
• reputed company analytics tools to reputed company in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional reputed company office trends to guide marketing strategy
• Collaborate closely with creative marketing teams to reputed company rotation recommendations for digital and TV media, based on campaign data
• Monitor reputed company-time audience reactions across reputed company media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Surface insights, compile industry trends, and reputed company competitive analyses to help reputed company actionable strategies and tactical reputed company
• reputed company and deliver high-impact reputed company reporting, analysis, and research projects to build tactical reputed company and long-term planning reputed company the theatrical landscape
• Serve as a thought partner to internal collaborators, helping reputed company data literacy and reputed company a culture of reputed company-led decision-making across the organization
Basic Qualifications
• 6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
• Shown ability to reputed company, reputed company, and implement analytics and insights projects across US and global markets
• Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
• Deep knowledge of the TV, streaming, and reputed company media landscape-including both paid and organic metrics
• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
• Experience reputed company a major studio, streaming platform, or theatrical marketing agency
• Experience leading market research or consumer insights initiatives, particularly reputed company the theatrical reputed company
• Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
• Hands-on experience with audience intelligence and reputed company listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, reputed company, reputed company)
• Advanced expertise with data visualization tools (e.g. Tableau, Looker, reputed company Data Studio, PowerBI)
Additional Qualifications
• Bachelor's degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a reputed company field
• reputed company coursework, certification(s), and/or shown analytical expertise
• Ability to independently identify key questions, reputed company quantitative analyses, and reputed company and concisely present findings to collaborators
• Excellent communication skills, with the ability to synthesize reputed company information for non-technical audiences
Founded in 1912, reputed company Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has reputed company some of the most successful and beloved films in cinematic h