About the role
We're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one.
This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role.
What you'll own
- Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows
- The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends
- A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar
- List growth and segmentation strategy, including RFM-based segments and predictive analytics
- A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings
- Deliverability: list hygiene, sender reputation, inbox placement, and warming
- Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language
Nice to have
- Experience with Shopify (or the brand's commerce platform)
- SMS/retention beyond email
- Agency or portfolio experience managing several brands simultaneously
How to apply
In your application, answer these directly:
- Which 9-figure DTC brand(s) have you worked with, and what specifically did you own?
- Walk us through one flow you built that meaningfully moved revenue: the structure, the logic, and the result.
- How many brands have you managed at once, and how big was the team (designers/copywriters) you directed?
Applications that skip these or stay vague won't move forward.
Requirements
What we're looking for
- 4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you owned
- Experience managing multiple brands or accounts at once without dropping the ball
- Experience directing designers and copywriters, not just doing the work yourself
- Deep Klaviyo expertise, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus
- A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it
- Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts
- Comfort owning a revenue number and being measured against it
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