This role requires the candidate to work in Croatia (Work From Anywhere).
Client Overview
Our client is a globally established electrical manufacturing and clean energy technology company specializing in residential energy storage systems (ESS), lithium battery solutions, smart inverters, power distribution products, and intelligent electrical infrastructure. Supported by advanced manufacturing capabilities, strong research and development, and an extensive international supply chain, the company serves residential, commercial, and industrial customers across multiple global markets.
As part of its international growth strategy, the company is accelerating the expansion of its residential energy storage business throughout Europe by strengthening local sales organizations and expanding strategic distributor networks. Operating in a fast-growing renewable energy market, the organization provides an entrepreneurial environment where regional commercial leaders are empowered to independently drive market development, establish long-term partnerships, and accelerate business growth.
Job Role
The Sales Manager – Croatia will be responsible for developing and expanding the company's residential energy storage business across the Croatian market. This role focuses on identifying new business opportunities, acquiring distributors, building long-term channel partnerships, and driving sales growth for residential ESS products and smart energy solutions.
The successful candidate will manage the complete B2B sales cycle, from market mapping and customer acquisition through commercial negotiations, contract execution, order management, and ongoing account development. This position is ideal for an experienced sales professional with strong knowledge of the residential energy storage industry, technical product understanding, and proven success in distributor development.
Key Responsibilities
- Develop and execute sales strategies to expand residential energy storage products throughout Croatia.
- Establish and manage a structured distributor pipeline by identifying, qualifying, and prioritizing potential channel partners.
- Identify key decision-makers within distributors, EPC companies, electrical wholesalers, renewable energy companies, and strategic customers.
- Conduct customer visits, technical presentations, commercial negotiations, and business development activities.
- Present product value propositions and align technical solutions with customer requirements.
- Lead pricing discussions, contract negotiations, sample coordination, and distributor onboarding.
- Manage the complete sales cycle, including first orders, repeat business, delivery coordination, and after-sales relationship management.
- Build long-term relationships with distributors and key accounts to ensure sustainable business growth.
- Monitor market developments, competitor activities, customer requirements, and renewable energy industry trends.
- Coordinate closely with headquarters regarding sales performance, customer feedback, pricing strategy, and market intelligence.
- Achieve annual sales targets while continuously expanding the company's channel network throughout Croatia.
Requirements
- Bachelor's Degree in Business Administration, Electrical Engineering, Renewable Energy, Engineering, or related disciplines.
- Croatian citizen or legally authorized to work in Croatia.
- Minimum 3–5 years of B2B sales experience within residential energy storage (ESS), solar energy, renewable energy, electrical products, battery systems, or related industries.
- Proven track record of successfully acquiring and developing new major customers and distributor partnerships.
- Strong understanding of residential energy storage systems, lithium battery technology, smart inverters, and related renewable energy products.
- Existing network with distributors, EPC companies, electrical wholesalers, solar installers, or renewable energy solution providers is highly preferred.
- Strong business development, negotiation, and relationship management skills.
- Entrepreneurial mindset with the ability to independently manage regional market expansion.
- Professional proficiency in English for business communication.
- Mandarin proficiency is highly preferred to facilitate communication and coordination with headquarters.
- Willingness to travel extensively across Croatia to support customer development and distributor management.
Job Code: #734
Originally posted on