Note: The job is a remote job and is open to candidates in USA. Stand8 Technology Consulting provides end-to-end IT solutions to enterprise partners across the United States. The Website Migration Content Specialist role focuses on content migration and management, ensuring a smooth transition to new dealer website platforms while collaborating with various teams to enhance digital experiences.
Responsibilities
- Create, customize, edit, and format content within the Content Management System (CMS) - Storyblok - to ensure a consistent and engaging user experience across dealer websites
- Analyze and migrate dealers' current websites to the new dealer website platform, ensuring accuracy and consistency
- Create unique dealer websites, including page layouts, content, imagery, and SEO optimization, utilizing Storyblok, marketing and design guidelines, templates, best practices, technical requirements, and editorial guidelines
- QA dealer websites to identify and address any issues related to formatting, links, and overall presentation
- Assist in designing a smooth onboarding experience for dealers based on existing systems and dealer requirements
- Collaborate with an international team of Content Managers, dealers, internal teams, support teams, and product teams
- Create and maintain documentation for content management processes and guidelines, and implement continuous process improvement efforts based on learnings
- Promote the new website platform and manage expectations with dealers
- Provide training and support to dealers, their agencies, or other content contributors on Storyblok best practices, content management processes, and tools
- Provide new feature roll-out support to dealers, troubleshooting support, frequently asked questions documentation, documentation of dealer requirements and feedback etc
- Follow website & SEO best practices and serve as a subject matter expert to internal teams
Skills
- Bachelor's degree in digital marketing, communications, web design or similar required
- 2 - 5 years of experience in the North American automotive industry, Digital Marketing industry, or related field
- 2 - 5 years of experience as a Content Manager / Author or similar role, with a focus on content management within Storyblok or similar CMS
- Experience with Search Engine Optimization (SEO)
- Experience in managing complex projects and/or marketing technology operations
- Previous experience in cross-functional teams and projects required, preferred with international teams
- Knowledge of dealership digital marketing processes in the automotive industry is helpful
- Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)
- Exceptional attention to detail and commitment to delivering high-quality content
- Ability to effectively work within a cross-functional team and adapt to changing requirements
- Ability to analyze complex problems, proactively propose effective solutions, and troubleshoot issues efficiently
- Knowledge of digital marketing beneficial
- Knowledge of Consent Management Platforms beneficial
- Knowledge of Tag Management, preferably with the Tealium Tag manager, beneficial
- Strong written and verbal communication skills with the ability to convey technical information in a clear and understandable manner
- Willingness to learn new technologies and tools as needed
- Ability to prioritize and work under tight deadlines
- Strong team player with excellent interpersonal skills
- Independent and fast work style, high dedication and motivation
- Percentage of required travel: 5 - 10%
Benefits
- Medical coverage and Health Savings Account (HSA) through Anthem
- Dental/Vision/Various Ancillary coverages through Unum
- 401(k) retirement savings plan
- Paid-time-off options
- Company-paid Employee Assistance Program (EAP)
- Discount programs through ADP WorkforceNow
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