Note: The job is a remote job and is open to candidates in USA. Vida Health is a virtual, personalized obesity care provider focused on improving healthcare outcomes. The VP of Sales for Taft-Hartley & Labor Markets will oversee all commercial activities within the labor trust segment, developing strategic plans and managing relationships to drive sales and business growth.
Responsibilities
- Lead operational and strategic efforts to build and grow our business across Taft-Hartley funds, multi-employer plans, and union-affiliated benefit programs
- Responsible for increasing the customer base, customer loyalty, revenue per customer, and top-line financial growth within the labor trust segment
- Work closely with the leadership team to build brand equity and drive product sales across fund trustees, benefits administrators, and labor union stakeholders
- Demonstrate a solid understanding of Vida's technology, product offerings, and mission; articulating value in the context of member health outcomes and fiduciary stewardship
- Understand the governance and decision-making dynamics of jointly-managed funds; develop customized proposals that address trustee priorities and fund-specific benefit structures
- Initiate, develop, and maintain strong relationships with fund trustees, benefits directors, and labor-side and management-side counsel as appropriate
- Generate new business and sales leads through a mixture of industry networking (IFEBP, ISCEBS, regional labor conferences), inbound inquiries, and strong channel and fund administrator partnership efforts
- Ensure a long-term competitive edge for the business through a value-added, outcomes-driven approach tailored to the cost and population health concerns of labor trust buyers
- Understand key segments within the labor market- construction trades, public sector, healthcare workers, and transportation while helping refine positioning accordingly
Skills
- Bachelors Degree at a minimum
- 5-7+ years of experience with both direct and indirect sales within the Taft-Hartley, labor trust, or multi-employer benefits space, with a history of overachieving on sales targets
- Deep understanding of the Taft-Hartley Act, jointly-managed fund governance, and the multi-employer plan ecosystem
- Experience navigating trustee-driven buying processes, including committee presentations and fiduciary-oriented RFP responses
- Entrepreneurial mindset who self-starts and motivates others; thrives in a relationship-intensive, longer-cycle sales environment with complex stakeholder dynamics
- Ability to change priorities quickly and willing to do what it takes to get the job done
- Existing relationships with fund administrators and labor consultants strongly preferred
Company Overview