Note: The job is a remote job and is open to candidates in USA. Brightidea is a profitable, growing tech company poised to scale in the SaaS world. The VP of Marketing will drive brand recognition and product awareness, reshape the marketing team, and develop a multi-product growth strategy to take the company from $15M to $100M+ ARR.
Responsibilities
- Create world-class content strategy to boost branding and owning all marketing collateral
- Oversee multimedia: social, video, case studies, podcast and thought leadership
- Manage communications, lead/demand generation, existing customer and product marketing
- Own budget for all marketing programs and making precise and efficient decisions with spend while prioritizing where we invest our resources
- Manage department analytics/analysis for CAC and ROI
- Collaborate with Sales, Product, Services and other internal teams to assist with program needs and design reviews
- Engage and manage external consultants when required
Skills
- Experience in Product Marketing
- Experience working in organizations with multiple products
- Experience taking products into new segments
- Ability to reshape the Marketing team for high-level execution
- Experience creating original content
- Experience driving increased awareness and interest in products
- Experience reinventing customer events and brand recognition
- Experience driving a company from $15M to $100M+ ARR
- Strong ability and inclination toward content marketing (Product Marketing, demand gen, events, content)
- Ability to collaborate outside of your department
- Experience creating and establishing a brand as a category leader
- Customer obsession
- Deep connection with the company's mission
Company Overview