Note: The job is a remote job and is open to candidates in USA. Franklin Madison is seeking a VP of Business Development for P&C growth, responsible for identifying and closing new partnerships with banks and credit unions. The role involves managing the business development pipeline, leading RFP responses, and shaping the go-to-market strategy to scale the company's personal lines distribution program.
Responsibilities
- Own the end-to-end BD process for net-new bank and credit union partners — prospecting, outreach, discovery, proposal, and close; primary focus on Tier 2 and Tier 3 banks and mid-size credit unions
- Build and manage a disciplined BD pipeline in Salesforce; maintain accurate forecasting, activity tracking, and stage progression; report weekly pipeline status to CGSO
- Lead FM's response to formal RFPs from prospective FI partners; project-manage the response process including coordination with product, marketing, compliance, and legal
- Own the transition from signed agreement to operational launch — working with Brokerage Operations and Channel Marketing to ensure partners activate quickly and successfully
- Track competitive landscape, FI insurance program trends, and bank/CU regulatory developments; bring market insight back to the CGSO and product teams to inform strategy
- Alongside the Brokerage Leader, maintain working relationships with key carrier partners — especially where carrier relationships influence partner acquisition strategy or product availability
- Execute FM's strategic pivot toward Tier 2 and Tier 3 banks — developing a target list, activation playbook, and prospect engagement model for this segment
Skills
- 5+ years in B2B business development or partnerships — financial services or insurance distribution required
- Demonstrated track record of closing complex, multi-stakeholder deals with banks or credit unions
- Comfort selling into bank and credit union executive teams — compliance, retail banking, wealth, and/or operations buyers
- Salesforce proficiency — disciplined pipeline management is non-negotiable
- Strong written and verbal communication; ability to represent FM credibly in formal RFP processes
- Self-directed hunter mentality — this role does not come with a warm lead queue
- Experience selling insurance programs, financial products, or fintech solutions to FIs
- Existing network of bank and/or credit union relationships at the VP or C-suite level
- Understanding of affinity insurance distribution, NCUA incidental powers, or FI-affiliated insurance programs
- Familiarity with personal lines P&C products — auto, home, renters
- Experience working in or with a PE-backed company during a growth or exit phase
Company Overview