Note: The job is a remote job and is open to candidates in USA. LHH has partnered with a Seattle, WA-area CPG client to recruit a Vice President of Marketing to join their team. This role involves strategic guidance, revenue growth, team leadership, and brand positioning, with a focus on managing a marketing and eCommerce team to drive growth across both DTC and B2B channels.
Responsibilities
- Serve as a critical part of company leadership and a resource to cross-functional teams as a CPG marketing expert, leveraging your expertise and knowledge to support strategic planning, brand roadmaps, company positioning and activities that drive revenue growth and brand recognition
- Manage and scale a marketing and eCommerce team of experts in their respective spaces, providing training, mentorship and oversight that drives tactical marketing work
- Own budgeting and P&L for the department, maintaining consistent knowledge of department, channel and campaign KPIs, opportunities and successes to enable further investment and growth for the brand
- Represent the brand as a thought leader and product subject matter expert with B2B clients, vendors and other partners, attending events, tradeshows, meetings and similar
Skills
- 10+ years of integrated marketing experience with a minimum of 3+ years leading integrated marketing and eCommerce teams
- CPG experience, required
- In-depth experience owning department P&L and growth goals, with experience creating and pitching department budget
- Experience working in DTC and B2B wholesale environments, owning marketing strategy and execution to drive business growth on both sides
- Deep understanding of marketing and eCommerce technology and industry innovation, with technical aptitude in Google Analytics, eCommerce platforms, email marketing tools and similar
- Experience bringing marketing and eCommerce strategy to life, with comfort working closely at the executive level with internal partners and external vendors
- Experience in wellness, beauty or similar products, strongly preferred
Benefits
- Bonus eligible on an annual basis
- Low-cost medical coverage
- Three weeks of PTO
- Paid parental leave
- 401(k)
- Product discounts
- FSA
- Life insurance
Company Overview