Note: The job is a remote job and is open to candidates in USA. Watchmaker Genomics is inviting applications for the full-time position of Vice President, Marketing based in Boulder, CO (open to remote). The successful candidate will lead and scale a high-performing marketing team and own the commercial marketing engine, including product strategy, portfolio management, and brand revenue enablement.
Responsibilities
- Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization
- Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
- Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
- Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support
- Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
- Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
- Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
- Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches
- Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
- Collaborate with R&D leadership on NPD pipeline, discovery priorities, product-market fit and 2-year rolling roadmaps
- Drive QBR cadence for portfolio health visibility and data-driven decision-making
- Manage marketing budget, headcount planning, and hiring
- Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions
- Lead and represent the company at key customer meetings, conferences, and industry events
Skills
- Masters with 15+ years of life sciences marketing experience and 5 years of experience leading a team
- Experience in genomics, NGS, molecular diagnostics, or adjacent tools markets
- Excellent organizational skills and attention to detail
- The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
- Strong interpersonal skills and an ability to work as an effective member of a team
- Good communication and personal task management skills and a high level of self-motivation and initiative
- A creative and disciplined approach to problem-solving
- Time management and prioritization under deadlines
- Deep understanding of NGS, molecular diagnostics, and/or enzyme-based applications, able to engage technically with Product Managers and R&D
- Track record of commercial launch excellence across multiple product launches in a high-growth life sciences environment
- Experience building or scaling marketing analytics, pricing, and forecasting functions
- Strong strategic thinker who can also operate hands-on in a scaling organization
- Excellent cross-functional partnership skills, works effectively with Sales, R&D, Operations, and executive leadership
- Demonstrated leadership of strong team culture in a high-performance environment
- Masters in molecular biology, biochemistry, or related discipline
- Minimum 15 years in Product Management and/or Product Marketing or related function in life sciences (genomics, diagnostics, biotech, tools)
- Plus a minimum 5 years leading teams across product management and/or product marketing
- Both startup and larger company experience preferred
- MBA is a plus
- Will consider a Bachelor's degree only with additional relevant experience
Benefits
- Flexible Time Off
- Holidays
- Employer covers 75% of base medical plan with buy-up options
- EAP (employee assistance program)
- Employer paid dental with a buy-up option
- Employer paid vision
- Employer paid $25,000 life/AD&D policy
- Paid parental leave
- 401(k) retirement plan with a 4% match
Company Overview