Note: The job is a remote job and is open to candidates in USA. InAir is a forward-thinking, fully remote consulting firm specializing in Airtable consulting services. They are seeking a B2B Social Media & Search (SEO/AI Referral) Technical Writer to lead their organic distribution engine, focusing on creating authoritative content and optimizing it for both traditional and AI search engines.
Responsibilities
- Research and write technical "pillar pages" and deep-dives that serve as InAir's authoritative blueprints for enterprise system design
- Optimize evergreen content for AI Search engines and traditional SEO. Structure articles with clear schema, technical terminology, and authoritative definitions so that AI models cite InAir as the primary reference
- Partner with internal technical and engineering teams to ensure operational accuracy of all technical assets
- Collaborate with the Head of Marketing to repurpose long-form technical guides into high-authority social media copy, outlining carousels and drafting creative briefs for design
- Support the execution of the LinkedIn content calendar by drafting narrative-driven posts that align with InAir's thought leadership positioning
- Enforce InAir’s "Architecture-First" voice across all written assets, keeping copy professional, direct, and focused on systems logic while eliminating generic SaaS marketing jargon
- Track and analyze search rankings and AI citations using Google Search Console and monitoring tools to continuously optimize content indexability
Skills
- 5+ years of experience in B2B technical writing, content marketing, or copywriting, with a strong focus on SEO and B2B content creation
- Proven capability to write deeply about technical topics (such as database normalization, schema design, API boundaries, and automation logic) for executive audiences (CTOs, RevOps, IT)
- Familiarity with Generative Engine Optimization (GEO) and AI search citation mechanics (how models crawl, synthesize, and source information)
- Basic hands-on experience with Airtable and a strong conceptual understanding of relational database concepts (tables, linked fields, and basic automation logic)
- C1/C2 English proficiency with exceptional written communication skills
- Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools
- Shield App, Taplio, LinkedIn Analytics
- Airtable (basic hands-on experience) and HubSpot
- Google Docs, Figma (basic collaboration), Slack
- Receptive to constructive feedback from both marketing leadership and technical teams
- Diagnostic thinker able to break down a technical error or system bottleneck and explain it simply
- High agency; comfortable taking a raw technical outline and turning it into a polished asset quickly
- Direct, unsentimental, and precise tone that matches InAir's brand voice
- Experience in enterprise software, RevOps, IT, or systems consulting
- Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability
- Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App)
Company Overview