Note: The job is a remote job and is open to candidates in USA. Tried and True Media is a performance marketing agency focused on ensuring profitable growth for clients, particularly in the DTC health and wellness sector. They are seeking a Sr. Director of Sales & Marketing to lead their revenue acquisition efforts, including marketing strategy, sales pipeline management, and partnerships, ultimately driving a steady flow of qualified leads and closing deals that enhance the agency's growth.
Responsibilities
- Run the marketing function end-to-end: strategy, some execution, and team management
- Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales
- Own the agency brand voice across email, podcast, paid, and organic
- Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar
- Build, test, and scale inbound lead gen channels
- Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
- Maintain a tested, documented prospect-research and outreach process
- Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter
- Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it
- Maintain pipeline visibility, attribution, and reporting that the leadership team can trust
- Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks
- Partner with the CRO on close strategy for higher-stakes opportunities
- Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)
- Negotiate partnership economics and track ROI per partner relationship
- Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter
- Use the agency's proprietary frameworks as content fuel that doubles as sales material
- Partner closely with the CRO on go-to-market strategy, and pricing
- Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at
Skills
- 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend
- Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
- Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
- Experience managing direct reports and developing junior marketers
- Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy
- Sharp writer and editor; the role generates a lot of customer-facing copy
- Bias toward ROI-driven decisions and high-leverage activity over busywork
- Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side)
- Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms
- Podcast production, host, or guest-strategy experience
- Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting)
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Paid time off and paid holidays
- Life and disability insurance
Company Overview