Note: The job is a remote job and is open to candidates in USA. Teradata is a company that empowers organizations with better information through their Autonomous Knowledge Platform. They are seeking a Specialist in Global Field Marketing Programs to manage digital campaigns and ABM operations, ensuring effective engagement with target accounts and supporting regional marketing teams in executing their strategies.
Responsibilities
- Own Teradata's global webinar and ABM channel operations
- Build and manage landing pages and experiences tailored to industry verticals
- Support the production of targeted email nurture cadences and digital touchpoint sequences aligned to buying committee stages
- Coordinate asset delivery into ABM platforms and ensure content is correctly structured for account-cluster-level targeting
- Help maintain the ABM content library in our asset management platform Seismic
- Work with your team colleagues and the broader marketing team to ensure campaign touchpoints are tracked and reportable in Salesforce/PowerBI
- Contribute to documenting the ABM activation workflow
- Contribute to run-of-show scripting, slide preparation, and rehearsal coordination for webinars
- Serve as a certified SociaLIVE producer; plan, execute and produce branded broadcasts
- Do basic editing of post-event recordings using Camtasia and AI tools
- Build and manage Cvent event pages end-to-end
- Own and operate Teradata's BrightTalk channel
- Help manage the Field Marketing SharePoint site
- Own and maintain Seismic pages for global programs
- Draft and coordinate internal GTM communications via Tailormail
- Support our social advocacy platforms EveryoneSocial
- Support email cadence creation (Eloqua)
- Manage the Trello-based asset workflow for each webinar and campaign
- Brief internal creatives and external agencies using standardized brief templates
- Support content tiering decisions
- Document and standardize end-to-end workflows into reusable playbooks
- Support the rollout of global execution guides
- Contribute to field marketing team meetings
Skills
- Solid understanding of ABM concepts and digital demand generation programs: you know what a nurture cadence is, what 'intent data' means, and how to structure content for account-level targeting
- 3–6 years of experience in B2B marketing, field marketing, digital marketing, and/or account-based marketing (ABM) — ideally within a global technology company
- Hands-on experience running webinars and virtual events end-to-end, including platform operation (cvent, BrightTalk, ON24, Zoom/Teams Webinars, or equivalent), email promotion, and post-event asset management
- Experience building landing pages, registration forms, and digital campaign assets — comfortable working in Cvent, Eloqua, or a comparable platform
- Familiarity with CRM and marketing operations fundamentals — Salesforce in particular — and an understanding of how campaign touchpoints connect to pipeline reporting
- Strong project management skills; comfortable owning multiple workstreams simultaneously against fixed deadlines, using Kanban boards in Trello or equivalent
- A process-minded approach — you naturally want to document what works, build templates from it, and make it easier for others to replicate
- Excellent written English; able to draft marketing copy (email, social, event descriptions, internal communications) independently and to a professional standard
- Basic video editing capability (Camtasia or equivalent) is an advantage
Benefits
- We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.
- We focus on well-being because we care about our people and their ability to thrive both personally and professionally.
- We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.
Company Overview