Note: The job is a remote job and is open to candidates in USA. Bridge is a people-based data and customer acquisition platform that connects advertising investment to real customers and outcomes. The Senior Sales Director will build a book of business in the franchise category, defining the go-to-market strategy and establishing relationships to drive growth within this underserved market.
Responsibilities
- Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity
- Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go
- Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level
- Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements
- Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships
- Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships
- Turn client performance data into plain-language insights that drive deeper adoption and increased spend
- Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships
- Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities
- Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels
- Lead business reviews, planning sessions, and hosted events with key clients and their teams
- Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build
Skills
- A demonstrable track record of net-new business development — you've opened categories, landed logos, and built a pipeline
- Deep familiarity with the franchise / multi-location landscape: franchisor–franchisee dynamics, national ad funds and co-op marketing, local store marketing, and the tension between brand and local control
- Fluency in data-driven and people-based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services
- Consultative, executive-level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders
- A genuine builder's temperament — energized by defining the path to your own quota
- 10+ years in business development or enterprise sales, ideally spanning martech, adtech, data, or media, with franchise or multi-location exposure
- An existing network of franchisor, franchisee, or franchise-agency relationships is a strong plus
Benefits
- Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
- Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
- 401(k) with company match to help you build long-term financial security.
- Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
- Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.
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