Note: The job is a remote job and is open to candidates in USA. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Senior Product Marketing Manager to lead their Marketing Orchestration go-to-market initiatives, bridging the gap between marketing automation and programmatic advertising while driving adoption and translating complex concepts into actionable narratives.
Responsibilities
- Develop and execute the global GTM strategy for the marketing orchestration suite. Reposition the narrative away from traditional, email-specific retention use cases toward connected, cross-channel execution
- Act as the strategic PMM partner to Product Managers, Client Services, and Sales. Synthesize disparate product roadmaps into a single, cohesive, multi-channel marketing orchestration story
- Collaborate closely with the account management team to bridge technical product knowledge gaps. Author actionable sales plays, client-facing pitch decks, and objection-handling guides that empower commercial teams to confidently cross-sell the orchestration suite to existing clients
- Maintain a deep understanding of market trends and capabilities across the cross-channel engagement landscape. Deliver continuous insights that help clearly define and highlight StackAdapt’s unique value within the broader market
- Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journey and upcoming trends. Translate these insights into business requirements for the product management teams
- Embrace an AI-forward culture by proactively using generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and scale global enablement collateral
- Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously iterating on positioning strategies to maximize product revenue
Skills
- 6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech or marketing automation ecosystem
- Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Bloomreach, Omnisend, ActiveCampaign, Attentive)
- Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, workflow triggers, audience segmentation) into business value (ROAS, programmatic acquisition, multi-channel reach)
- Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred
- Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, and competitive battlecards rather than just high-level marketing content
- Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts
- Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment
- Previous experience with the StackAdapt platform
- Experience launching or scaling automated direct mail integrations within a broader digital workflow environment
- Advanced proficiency in integrating generative AI tools into research and content development processes
Benefits
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
Company Overview