Note: The job is a remote job and is open to candidates in USA. BuildOps is the largest commercial trade platform in the country, transforming the multi-billion dollar commercial contracting industry. The Senior Product Marketing Manager will own the go-to-market strategy and narrative for Financials and OpsAI, ensuring product innovation translates into customer adoption and revenue impact.
Responsibilities
- Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market
- Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops
- Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve
- Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming
- Define how BuildOps talks about Financials and OpsAI
- You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations
- Core positioning and messaging frameworks
- Persona-level value propositions
- Sales narratives and competitive differentiation
- Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact
- Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates
- Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not
- Define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools
- You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging
- You are accountable for more than messaging
- You track how your work influences real business outcomes, including: win rate, pipeline creation, product adoption, expansion revenue
- You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works
- Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight
- Develop practical ROI/TCO narratives and tools that support buying decisions
- You’ll work closely with product leaders from early roadmap discussions through launch
- Your role is to represent the market perspective — helping ensure what we build, how we describe it, and how we introduce it to customers all align
- You’ll influence roadmap decisions by bringing customer insight, competitive context, and commercial impact into the conversation
- As a senior member of the product marketing team, you’ll help raise the standard for how PMM operates at BuildOps
- That includes contributing to: launch frameworks, messaging development processes, competitive intelligence programs, cross-functional operating rhythms
- You’ll also serve as a thought partner to other PMMs, helping the team operate with greater clarity and consistency
Skills
- 5+ years of product marketing experience in B2B SaaS
- Owned go-to-market strategies for complex products or platforms
- Led launches that created measurable business impact — whether in pipeline generation, win rates, adoption, or category perception
- Synthesize market signals, customer insights, and product direction into a clear point of view on how a product should be positioned and brought to market
- Understand how products evolve — and how messaging, packaging, and roadmap decisions shape adoption
- Connect product marketing work to revenue outcomes
- Comfortable presenting to product leaders, marketing teams, and executives
- Regularly engage with customers and frontline teams to understand what drives real decisions
- Demonstrated the ability to use AI in your workflow beyond prompting: building repeatable systems, agents, or automations that improve real outcomes (speed, rigor, accuracy)
- Experience in construction tech, field service management, or vertical SaaS is a strong advantage
- Understanding how commercial contractors operate — or having worked in similarly operational industries
Benefits
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Company Overview