Note: The job is a remote job and is open to candidates in USA. Bolt.new by StackBlitz is the fastest-growing AI app builder in the world, and they are seeking a Senior Product Marketing Manager. This role involves owning product positioning, leading product launches, and developing sales enablement materials to ensure successful market engagement and customer acquisition.
Responsibilities
- Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
- Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
- Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
- Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
- Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
- Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
- Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
- Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
- Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence
Skills
- 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
- You've owned product launches from strategy through execution and can show measurable impact
- Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
- Experience building sales enablement that sales teams actually use
- You can write – crisp positioning docs, compelling launch copy, clear internal briefs
- Comfortable working directly with engineers and PMs to extract the “so what” from technical features
- Experience with pricing and packaging decisions (even if you weren't the sole owner)
- Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
- You've worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
- You've built a competitive intelligence program from scratch
- Experience marketing a platform product (not just a single feature or SKU)
- You've worked at a company during a hyper-growth phase
- You've managed or mentored junior PMMs
- You actually use Bolt.new or similar AI builders
Company Overview