Note: The job is a remote job and is open to candidates in USA. Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. As a Senior Paid Media Manager, you will lead end-to-end paid social strategy and execution for Later Influence customers, driving measurable performance and client growth.
Responsibilities
- Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms
- Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives
- Forecast spend and performance to support planning, resourcing, and future investment proposals
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement
- Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights
- Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency
- Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans
- Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights
- Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations
- Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices
- Identify new opportunities, tools, or tests that improve results and operational efficiency
- Champion a culture of continuous learning and experimentation across paid media and the broader Services team
Skills
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes
- Proven success managing multi-platform campaigns with significant budgets
- Experience running influencer-driven or creator-led paid campaigns (strong asset)
- Agency experience required
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes
- History of improving paid media efficiency through structured testing and optimization
- Experience coaching or upskilling teammates on paid media execution
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting
- Familiarity with project management tools (Asana or equivalent)
- Experience with Later Influence or comparable platforms is a plus
- Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred
Benefits
- All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
- Co-op team members, independent contractors, and freelancers are not eligible for company benefits
Company Overview