Note: The job is a remote job and is open to candidates in USA. Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight. The Senior Manager, Portfolio Marketing- Surgical Ophthalmology is responsible for leading strategic and tactical marketing initiatives for the surgical portfolio, driving commercial performance by developing integrated marketing strategies.
Responsibilities
- Develop and execute portfolio strategy and marketing plans to achieve revenue, margin, market share, and lifecycle management objectives
- Drive commercial growth through market analysis, competitive intelligence, customer insights, and alignment with Global Marketing and pipeline strategy
- Lead product commercialization and launches for surgical platforms and consumables, including positioning, pricing, value proposition development, and adoption optimization
- Partner with customers and stakeholders by leading advisory boards, educational programs, and incorporating customer insights into product and marketing decisions
- Enable sales success through training, messaging, promotional campaigns, digital content, and support for capital equipment selling efforts
- Manage business performance and cross-functional execution by collaborating with Sales, Clinical, R&D, Finance, and Operations; overseeing forecasting, budgets, compliance, and performance reporting
Skills
- Bachelor's degree required
- Must have 6 or more years of experience in marketing and/or sales, preferably in medical device or ophthalmology
- Ability to develop and execute portfolio strategies, marketing plans, and product lifecycle initiatives that drive revenue growth, market share, and profitability
- Experience with new product launches, developing compelling value propositions, and driving market adoption through effective positioning, pricing, and commercialization strategies
- Strong business acumen with experience leveraging market research, competitive intelligence, customer insights, forecasting, and performance metrics to inform strategic decisions and optimize results
- Ability to influence and collaborate across Sales, Clinical, R&D, Finance, Operations, and Global Marketing teams while building strong relationships with customers, key opinion leaders, and industry stakeholders
Benefits
- U.S. based employees may be eligible for short-term and/or long-term incentives.
- They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others.
- U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
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