Note: The job is a remote job and is open to candidates in USA. Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own the end-to-end customer lifecycle across various messaging channels. The role involves designing impactful programs to engage customers, optimizing communication strategies, and collaborating with multiple teams to enhance customer experience.
Responsibilities
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products
- Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity
- Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences
- Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs
- Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable
- Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly
- Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences
- Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design
- Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership
- Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments
- Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs
Skills
- 5+ years in lifecycle, acquisition, or retention marketing, ideally with a DTC subscription or SaaS focus
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools)
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact
- Ability to translate technical or scientific content into personalized, approachable, benefit‑focused language for non‑expert audiences
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions
- Deep familiarity with experimentation and A/B testing across email and CRM channels
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work
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