Note: The job is a remote job and is open to candidates in USA. Sanity is looking for a strategic, data-driven Sr Manager of ABX to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts while building a tight feedback loop between marketing and sales.
Responsibilities
- Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue
- Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey
- Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance
- Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates
- Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance
Skills
- Location: US-based
- Experience building and executing ABX programs: 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company
- Proven pipeline impact: Demonstrated success generating pipeline and influencing revenue through account-based programs. You can point to specific metrics that improved because of work you led
- Enterprise account engagement expertise: Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression
- ABX technology fluency: Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools
- Personalization and segmentation experience: Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts
- Data-driven mindset: Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results
- Strong execution and project management skills: Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution
- Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams
- Familiarity with AI-powered content workflows and how to position them to enterprise buyers
- Experience executing and optimizing ABX programs in a high-growth B2B environment, with a track record of improving engagement, pipeline, and conversion rates
- Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays
- Experience creating personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys
- Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events
Benefits
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
Company Overview