Note: The job is a remote job and is open to candidates in USA. Kinetic Arm is a rapidly growing sports performance brand that is redefining arm performance through innovative technology. They are seeking a Senior Google Search Growth Strategist to own and scale their Google ecosystem, focusing on building search visibility and optimizing campaigns to drive profitable growth across various digital platforms.
Responsibilities
- Own the strategy, execution, optimization, and scaling of:
- Google Search
- Google Shopping
- Performance Max
- Display
- Demand Generation
- YouTube
- Remarketing
- Brand & non-brand campaigns
- Budget allocation
- Bid strategy optimization
- Campaign structure
- Scaling profitable campaigns
- Continuously monitor campaign performance while identifying opportunities to improve efficiency, increase market share, and maximize profitable growth
- Own the health and optimization of Merchant Center, including:
- Merchant Center diagnostics
- Product visibility
- Product categorization
- Feed quality
- Feed rules
- GTIN management
- Product titles
- Product descriptions
- Supplemental feeds
- Feed optimization
- DataFeedWatch (or similar platforms)
- Shopping segmentation
- Product promotions
- Structured data opportunities
- Troubleshooting Merchant Center issues quickly and efficiently
- Develop long-term search strategies that expand Kinetic Arm's visibility across current and future markets
- Responsibilities include:
- Building category ownership
- Identifying search gaps
- Expanding into new sports
- International market expansion
- New audience development
- Consumer search behavior analysis
- Competitive positioning
- Search ecosystem development
- Own Kinetic Arm's master keyword strategy by continually expanding and refining search opportunities
- Including:
- Commercial intent keywords
- Sport-specific keywords
- Benefit-focused searches
- Pain-related searches
- Recovery-related searches
- Brand protection
- Competitor interception
- Comparison keywords
- Long-tail search opportunities
- Seasonal trends
- Emerging search behavior
- International keyword expansion
- Use Google Search Console, Google Trends, AI research tools, forums, and competitive research to identify opportunities before competitors do
- Partner closely with the Brand Director and Creative team to ensure Google's messaging accurately reflects Kinetic Arm's positioning
- Responsibilities include:
- RSA development
- Headline testing
- Description testing
- Asset optimization
- Ad extensions
- Messaging strategy
- Creative testing
- Performance analysis
- Work closely with marketing leadership to improve search-to-conversion performance by aligning user intent with the website experience
- Responsibilities include:
- Landing page recommendations
- CRO opportunities
- Quality Score improvements
- Search intent alignment
- User journey optimization
- Sport-specific landing page strategy
- Continuously monitor Google's ecosystem to identify new opportunities
- Responsibilities include:
- Google Search Console monitoring
- Google Trends
- Competitive intelligence
- Search behavior analysis
- Industry trends
- Search demand forecasting
- AI-assisted research
- AI-assisted optimization
- AI workflow implementation
- Emerging Google features and best practices
- Maintain weekly, monthly, and quarterly reporting focused on actionable insights
- Weekly
- Revenue
- ROAS
- CPA
- Impression Share
- Search term insights
- Budget pacing
- Campaign opportunities
- Monthly
- Sport performance
- Campaign performance
- Merchant Center health
- Search demand trends
- Competitive analysis
- Keyword growth
- Landing page performance
- Quarterly
- Strategic recommendations
- Category ownership progress
- International opportunities
- Sport expansion roadmap
- Budget recommendations
- Search ecosystem improvements
Skills
- 5+ years of advanced Google Ads experience
- Proven success managing high-performing ecommerce accounts
- Advanced Merchant Center experience
- Strong Shopping feed optimization experience
- Experience with DataFeedWatch, Feedonomics, or similar feed management platforms
- Advanced understanding of Performance Max
- Experience scaling significant advertising budgets profitably
- Strong analytical and reporting skills
- Experience using AI tools to improve campaign performance and workflows
- Comfortable collaborating across creative, brand, SEO, CRO, and executive leadership
- Self-motivated with a strong ownership mentality
- Highly organized and detail-oriented
- Passion for continuous learning and testing
- Experience with sports performance brands
- Consumer health or wellness products
- International Google campaigns
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Server-side tracking
- CSS Partners
- Structured data
- SEO strategy
- Conversion Rate Optimization
Benefits
- Competitive base salary or monthly retainer (based on experience)
- Performance-based incentives tied to growth and profitability
- Opportunity to grow with one of the fastest-growing brands in sports performance
Company Overview