Note: The job is a remote job and is open to candidates in USA. Whisker Labs is on a mission to save lives and property through innovative smart home technology and fire prevention. The Senior Director, Brand & Product Marketing will lead brand strategy, product marketing, and creative direction for Ting, ensuring brand consistency and effective market positioning.
Responsibilities
- Own and evolve Ting's brand strategy, positioning, and messaging
- Define and protect our brand identity, voice, and visual standards across all touchpoints
- Lead competitive positioning and differentiation in InsurTech and connected home
- Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution
- Lead development of strategic decks and materials for executive, investor, and partner audiences
- Partner with Product to turn the roadmap into compelling customer-facing narratives
- Own product positioning, value propositions, and go-to-market strategy for Ting
- Lead product marketing launches, feature announcements, and supporting campaigns
- Develop and maintain competitive intelligence and market insights
- Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion
- Partner with Growth and Marketing Ops to make sure landing pages support acquisition goals
- Drive continuous improvement through testing and iteration
- Own the mobile app product experience in partnership with Product, ensuring brand consistency and user engagement
- Lead creative strategy and oversee execution across brand, performance, and partner channels
- Manage Brand & Creative resources and the designer team
- Establish creative standards, templates, and workflows that enable speed without sacrificing quality
- Review and approve creative work with attention to detail. Provide clear direction and feedback that protects the brand
- Own content strategy across owned channels: blog, social, email, and educational content
- Manage the Content Manager and make sure content supports brand, SEO, and demand generation goals
- Manage our PR agency relationship and oversee earned media strategy
- Build Ting's profile through press coverage, awards, and thought leadership
- Lead and develop a team including Content Manager, Brand & Creative, and Designers. Share context openly and foster accountability
- Manage agency partnerships with clear briefs, accountability, and performance standards
- Build a high-performing brand and product marketing function that scales with the business
Skills
- 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership
- A track record of building and evolving brand strategy for consumer or B2B2C products
- Experience leading product marketing, including positioning, launches, and competitive strategy
- Strong creative judgment with experience directing agencies and internal creative teams
- Experience owning website and mobile app strategy and optimizing digital experiences
- Excellent written and verbal communication skills. You can craft a compelling narrative
- Experience managing PR agencies and earned media strategy
- A history of leading and developing high-performing teams
- Comfort working in fast-paced environments where things aren't always perfectly defined
- Experience using technology and tools to drive efficiency across creative, content, and brand workflows
- Experience in IoT, InsurTech, connected devices, or home services is a plus
Benefits
- Competitive compensation and comprehensive benefits
Company Overview