Note: The job is a remote job and is open to candidates in USA. Redirect Health is dedicated to making healthcare affordable for small businesses and individuals. The Senior Content Marketing Strategist will shape compelling content to help people understand and engage with the healthcare system while leading a multi-channel content strategy to support brand trust and growth.
Responsibilities
- Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
- Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
- Directly impact how people discover, understand, and engage with affordable, accessible healthcare
- Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks
- Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
- Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
- Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
- Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
- Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
- Creating a consistent, high-quality publishing rhythm across channels
- Translating complex healthcare topics into clear, engaging narratives
- Delivering measurable growth in organic traffic, engagement, and inbound demand
Skills
- 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments
- Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging
- Proven ability to create and manage multi-channel editorial plans
- Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion
- Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices
- Strong ability to translate complex healthcare or technical topics into clear, engaging content
- Comfortable managing multiple projects, deadlines, and stakeholder inputs
- Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social
- Healthcare, insurance, or health tech background is a plus
Benefits
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
- A mission-driven team that believes in doing the right thing
Company Overview