Note: The job is a remote job and is open to candidates in USA. CECP is an organization focused on corporate purpose and societal impact, and they are seeking a Senior Associate for Business Development & Marketing. This role is responsible for driving organizational growth by cultivating new member relationships and developing strategic outreach campaigns while collaborating across various teams.
Responsibilities
- Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads
- Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection)
- Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders
- Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights
- Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up
- Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities
- Segment target companies by industry, size, and maturity to refine outreach strategies and messaging
- Contribute to pricing and membership model evolution by capturing market feedback and objections
- Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities
- Customize proposals and membership packages based on company priorities and budget considerations
- Address objections and articulate differentiation versus other networks or advisory providers
- Ensure smooth handoff to engagement/relationship management teams for onboarding
- Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns)
- Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development
- Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close)
- Analyze wins/losses to refine strategy and improve future recruitment efforts
- Provide regular updates to leadership on pipeline health, risks, and growth opportunities
- Continuously test and optimize outreach strategies (messaging, channels, cadence)
Skills
- 3-5 years' professional experience, ideally with direct experience in business development and sales/marketing
- Bachelor's degree required
- Strong organizational, time management, and project planning skills; keen attention to detail
- Interest in businesses' role in society, CSR, and creating a better world through business
- Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives
- Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs
- Experience with Salesforce, a plus
- Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team
- Ability to manage multiple deadlines and projects seamlessly
Company Overview