Note: The job is a remote job and is open to candidates in USA. Nearmap is a global tech pioneer innovating in location intelligence. They are seeking a Regional Growth Marketing Manager to lead field marketing for the North American insurance segment, focusing on generating inbound demand and accelerating deals through account-targeted programs.
Responsibilities
- Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers
- Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch
- Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps
- Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working
- Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation
- Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets
- Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence
- Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords
- Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals
- Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market
- Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change
- Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers
- Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each
- Brief Events Managers on target accounts, attendee goals, and messaging priorities
- Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets
- Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities
- Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate
- Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy
Skills
- 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution
- Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made
- A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions
- Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability
- Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership
- Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest
- Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate
- Marketing experience within insurance, insurtech, or adjacent financial services
Benefits
- Quarterly YOU Days: four additional days off per year for anything YOU
- Paid Volunteer Days: two and a half days per year
- Nearmap Days: additional days off after every two years of service
- Generous parental leave policies for growing families
- Access to Private Health Insurance corporate discounts
- Tech & Wellbeing allowance
- A Nearmap subscription of course!
Company Overview