Note: The job is a remote job and is open to candidates in USA. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. The Program Marketing Manager will play a critical role in securing the market share position of the $6B Core Surgical Innovations business by developing competitive strategies and executing marketing campaigns.
Responsibilities
- Develop a wholistic point of view of the market, our position in it, and future risks/opportunities by working with our strategy functions, regional marketing teams, and outside consultants
- Utilizing the competitive insights, develop a comprehensive plan to accelerate our market position in the short and long-term, by working in conjunction with the global upstream and downstream marketing teams. Measurable change in brand equity, customer perception, and share position is expected
- Execute on the Competitive Strategy Plan by communicating to our target audience in the right cadence to achieve our goals. Working with the global downstream marketing team, marketing communications, regional marketing teams, commercial capabilities, and our legal team, you will lead the crafting of the right messages at the right time to be deployed to the desired audience
Skills
- Bachelors Degree with at least 5 years of experience in the healthcare industry/market or at least 3 with an advanced degree
- Experience creating and executing marketing collateral and/or campaigns
- Bachelors Degree in Marketing, Business, Marketing Communications or Marketing Research
- MBA desired
- Experience building financial models
- Strong understanding of surgical procedures and product performance
- Proven ability to lead without authority, win mind share, and influence an organization
- Demonstrated experience in strategic planning and achievement of business goals
- Demonstrated ability to learn technical information and apply technical concepts
- Demonstrated ability to lead and work effectively in a matrix organization
- Exercises superior judgment in planning, organizing, and executing work, monitors performance, and reports program status
- Proven ability to work effectively as a team member across cross-functional teams
- Highly effective written and verbal communication skills
- Demonstrated prioritization and organizational skills
- Ability to rapidly adapt and respond to changes in environment and priorities
- Previous product launch, sales, sales management, or portfolio communications marketing experience
- Knowledge of product development process
- Experience in managing strategic demand planning by understanding strategic needs, financial/market models, competitive trends, and business impact
- Ability to manage concurrent, complex assignments
- Proficiency with a variety of personal computer software applications, including Excel, Word, PowerPoint, Teams, SharePoint, and Salesforce
Benefits
- Medtronic Incentive Plan (MIP)
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
- Paid sick time, as required under applicable state law (for Temporary employees)
- Employee Stock Purchase Plan (for Temporary employees)
Company Overview