Note: The job is a remote job and is open to candidates in USA. Cambium Assessment is a leader in educational technology, delivering K-12 literacy, math, and science solutions. The Product Marketing Manager for the Science Portfolio will develop and execute go-to-market strategies, collaborating with various teams to enhance product positioning and sales enablement.
Responsibilities
- Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research
- Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications
- Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy
- Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space
- Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders
- Build and maintain the competitive matrix and landscape analysis resources
- Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs)
- Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness
- Upload and maintain Product Marketing assets in Highspot and support internal training sessions
- Define and lead annual product marketing plan for assigned products or portfolio
- Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand
- Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience
- Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention
- Partner with Growth & Demand to support campaign planning and strategy
- Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics
- Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing
- Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness
- Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales
Skills
- BA/BS in marketing, business, communications, or related experience
- 3–5+ years in product marketing, marketing, or product management
- Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions
- Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging
- Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools)
- K-12 education technology and K-12 Science knowledge highly preferred
Benefits
- Remote First Work Environment
- Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
- We will provide reasonable accommodations for qualified individuals with disabilities.
Company Overview