Note: The job is a remote job and is open to candidates in USA. Boulevard is the leading client experience platform for self-care businesses, focused on empowering appointment-based businesses. The Product Marketing Manager will shape Boulevard's strategy in the Medspa sector by developing industry narratives, defining go-to-market strategies, and evaluating new vertical opportunities.
Responsibilities
- Own the industry narrative for Medspa
- Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market
- You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed
- Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts
- Lead voice-of-customer work and win/loss analysis
- Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical
- Define vertical GTM strategy
- Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance
- Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each
- Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion
- Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market
- Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay
- Scout and shape Boulevard's 'new frontiers'
- Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win
- Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required
- Partner with leadership to translate validated opportunities into a focused GTM approach
Skills
- 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company
- A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals
- A track record of developing and owning a market point of view, not just executing on one handed to you
- You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create
- Confident, precise communication skills and the ability to tell a really clear story
- Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
- Proven ability to enable Sales and Success teams with effective, usable content and training
- Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables
- Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader healthcare-adjacent space
- Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations
- Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments)
- Experience contributing to pricing and packaging decisions
- Background in strategy, consulting, or market research
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote so you can choose where you want to work.
- You’ll receive a work from home stipend every month.
- Family planning resources and specialized support programs.
- Equity: get ahead on the ground floor and grow with Boulevard.
- Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Company Overview