Note: The job is a remote job and is open to candidates in USA. Expo is a remote-friendly startup that helps organizations build application software efficiently. They are seeking a Product Marketing Manager to oversee the launch process and drive product adoption through effective messaging and go-to-market strategies.
Responsibilities
- Own the release and launch engine: Run our product launch process end to end. Set the cadence, build the structure and checklists that make launches repeatable, hold cross-functional partners to dates, and be the single person accountable for launch quality and impact
- Bring pace and accountability: Drive launches and major updates with urgency and ownership. Partner with Product and Sales to maximize adoption across key segments, and keep everyone moving toward the date
- Adopt agentic workflows aggressively: Use AI and agentic tools to compress the time from feature-ready to fully launched. We expect you to be hungry to test new tools, rebuild your own workflows around them, and raise the bar for how fast and efficiently the whole team operates
- Product positioning and messaging: Develop narratives that differentiate Expo, highlighting our unique ability to unify open source and cloud services for developers
- Content and collateral: Drive the creation of product sheets, case studies, sales enablement, and web content that communicate Expo’s technical and business value
- Customer insights: Lead development of ICPs and buyer personas, and run voice-of-customer programs so our strategies reflect real developer and enterprise needs
- Enterprise motion: Partner with Sales on pitch decks, ROI stories, and executive-friendly narratives that expand Expo’s footprint in large organizations
- Market intelligence: Run ongoing research and competitive analysis to spot trends in mobile, web, and AI development that shape our positioning
- Community engagement: Work with DevRel and Events on product-centric sessions, demos, and campaigns that showcase Expo’s latest work
Skills
- 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms
- Ability to run product launch process end to end
- Experience in setting the cadence, building structure and checklists for launches
- Ability to hold cross-functional partners to dates and be accountable for launch quality and impact
- Experience in driving launches and major updates with urgency and ownership
- Ability to partner with Product and Sales to maximize adoption across key segments
- Experience in using AI and agentic tools to compress the time from feature-ready to fully launched
- Ability to develop narratives that differentiate Expo
- Experience in creating product sheets, case studies, sales enablement, and web content
- Ability to lead development of ICPs and buyer personas
- Experience in running voice-of-customer programs
- Ability to partner with Sales on pitch decks, ROI stories, and executive-friendly narratives
- Experience in running ongoing research and competitive analysis
- Ability to work with DevRel and Events on product-centric sessions, demos, and campaigns
- Strong communication and collaboration skills
- Understanding of the developer ecosystem and challenges of shipping apps across iOS, Android, and web
- Strong product marketing skills at a developer tools or cloud company
- Ability to think strategically and execute tactically
- Good taste in making technical products feel inspiring and accessible
Company Overview