Note: The job is a remote job and is open to candidates in USA. LICORbio is a company specializing in environmental monitoring solutions, and they are seeking a Product Manager for Trace Gas Analyzers. The role involves overseeing product development and strategy, market analysis, and technical sales support to enhance the growth and profitability of their product line.
Responsibilities
- New Product Development: Provide leadership in the evaluation of new product concepts and ideas, new product development projects, setting product requirements and specifications, prioritizing features and coordinating focus groups and beta testing. Develop product line financials. Identify new applications for product lines and facilitate expansion of current markets. Analyze potential partner relationships for products. May serve as the project leader for the development of products consistent with the assigned product line
- Product Strategy: Lead the efforts to ensure smooth and effective development. Understand the processes that lead to the right products launching at the right market times. Communicate vision and direction to the development teams, inspiring vision and a sense of core purpose. Talk beyond today, communication direction and possibilities, lead convergence, and make decisions that are right for customers and the business. Ensure the vision is sharable by everyone. Communicate short and long term business goals, including financial goals, and influence product development to support and impact those goals. Provide management with updates on the performance results, trends, analysis of future opportunities and risks, and marketplace benchmarks
- Go-to Market Strategy: Oversee the product launch process including market position, pricing and promotion. Work with members of the Sales Science Team to provide direction for promotional and technical materials, sales aids, product presentations, and training materials. Assist in organizing objectives, strategies, and plans for exhibitions. Interface with all other departments in the company and play a leadership role in product development projects, marketing activities, and product line support. Generate regular reports on overall portfolio performance and metrics including supporting background information regarding marketplace results
- Market Analysis: Act as the “messenger of the market” from the outside-in to the rest of the organization. Know why we are winning and losing in the market, and drive changes to our product and processes to create improvement. Establish and maintain relationships with installed base and potential new customers in order to determine needs and the resulting product/solution opportunities. Conduct market research for adjacent spaces and gather market information, including customer needs, product information, competitive analysis market size and share of LI-COR and competitors, market trends, etc
- Competitive Analysis: Keep a finger on the pulse of our competition, and develop strategies and tactics to reduce the threat. Understand technology trends and ensure implementation of differentiation into products and solutions
- Work with Science and Support and Sales Science Teams to provide training as needed for internal staff and distributors relating to business goals, product positioning and differentiation, instrument function, configuration issues and basic technical support problems
- Develop and maintain necessary scientific and instrument experience to be proficient and stay current on assigned product line(s)
- Read journal articles, newsletters, product literature and other sources that present information about the marketplace, competition, business model generation, leadership, product management and new technologies. Conduct internet searches for relevant information
- The position will involve moderate international and domestic travel, group presentations, and scientific meetings
- Other job-related duties as assigned
Skills
- M.S. in biological or environmental sciences or related field
- Five years or more proven experience working in science, engineering, product marketing, product development, technical sales and/or technical support in an analytical environment
- Understanding and practical experience in atmospheric monitoring, plant physiology, agronomy, ecology, environmental sciences or related field
- Understanding of techniques and working knowledge of instrumentation fundamental to the relevant scientific discipline(s)
- Experience, interest, and aptitude in applying scientific skills in a business environment
- Record of using qualitative and quantitative data to prioritize and drive decision-making
- Strong analytical skills with ability to absorb and process large amounts of data into actionable information
- Demonstrated excellence in both verbal and written communications
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
- Curious and comfortable holding professional conversations with target buyers and users
- Proven team leadership skills and service to team members
- Ability to organize and prioritize work and while managing multiple detailed projects effectively
- High ethics, integrity, honesty, and patience
- Able to travel (US and international up to 20%)
- Business coursework and/or MBA preferred but not necessary
- Pragmatic Marketing Certification or familiarity a plus
Company Overview