Note: The job is a remote job and is open to candidates in USA. Taxwell is a leading digital tax filing platform that aims to help everyday Americans maximize their tax refunds. They are seeking a Principal Product Designer to advance their product design discipline, focusing on AI-powered products and collaborating with cross-functional teams to enhance customer experiences.
Responsibilities
- Define user experiences and interfaces for product prototypes in keeping with industry standards and best practices
- Translate user needs and business requirements into compelling experiences and strategies across complex, multi-touchpoint journeys
- Create user journeys, user flows, and interactive prototypes across multiple customer journeys and interfaces
- Ability to use vibe coding tools to communicate in code while establishing patterns and best practices
- Define the organization’s approach to designing AI-powered products and features, establishing frameworks, patterns, and principles that guide how AI is experienced by users
- Design innovative product features that leverage generative AI to transform how users discover, complete, and engage with tax filing
- Establish design principles and interaction patterns for AI-native experiences that scale across multiple surfaces and products
- Advise senior leaders on design initiatives, strategies, and the strategic role of AI in the product experience
- Lead the development of product design best practices, templates, and trainings to increase design knowledge and standards for the organization, with a focus on AI-native design methodologies
- Define metrics to manage and measure design success and prioritize enhancements
- Collaborate with product management, engineering, and data to shape product roadmaps and prioritize features
- Partner with product and engineering leadership to shape the company’s AI product strategy and roadmap
- Develop and communicate product vision through storytelling, high-fidelity prototypes, and working software to leadership and cross-functional partners
- Excel at delivering compelling and impactful presentations, setting the example for how to use storytelling to influence and persuade others
- Collaborate with leadership to support team member development, including AI skill-building across the design organization
- Mentor and elevate design quality across the team through design reviews, feedback, and craft leadership
- Build and facilitate AI design training programs that upskill the entire design team
- Define the vision for how AI transforms the design practice at Taxwell, from tools and workflows to the products we build for customers
- Evaluate emerging AI capabilities (LLMs, multimodal models, agentic AI) and translate them into actionable product and design opportunities
- Lead cross-functional initiatives that create competitive differentiation
- Build systems, not one-off features, pipelines and agent-driven workflows that take in customer feedback, generate specs, prototype solutions, and ship
- Build and facilitate AI training programs that upskill the entire design team
- Establish organizational quality standards for AI-augmented work
- Define guardrails for AI-powered experiences that balance innovation with user trust and ethical considerations
- Own the outcomes at the organizational level, not just your own work, but the quality bar for how AI is used across the design team and larger organization
Skills
- Bachelor's degree or equivalent expertise in User Experience, Interaction Design, Communication Design, Information Architecture, Psychology, Human-Computer Interaction, Human Factors, or a related field
- 10+ years of experience or equivalent expertise designing solutions for software, web applications, or mobile native apps
- 8+ years of experience or equivalent expertise using industry-standard design and prototyping tools to create low- and high-fidelity designs and define the work
- Deep proficiency with AI-powered design tools and workflows, with a track record of integrating AI capabilities into the design process and championing adoption across teams
- Demonstrated experience designing AI-powered products or features at scale—including conversational AI, intelligent automation, agentic workflows, personalization engines, or predictive experiences with proven ability to ship to production with real outcomes
- Demonstrated expertise defining success criteria and key performance indicators (KPIs) used to measure design effectiveness
- Demonstrated experience influencing, negotiating with, and gaining buy-in from stakeholders, including executive leadership
- Demonstrated ability to develop an experience design discipline for an organization, including creation and facilitation of trainings, establishing design standards, and tool enablement
- Excels at delivering compelling and impactful presentations and sets the example for how to use storytelling to influence and persuade others
- Ability to work independently on multiple concurrent projects and provide mentorship to other designers
- Ability to facilitate conversations and drive outcomes across the business
- Can show examples of redesigning how product ships: abandoning the previous status quo and reinventing the process with AI at the core
- Resume must include a link to your design portfolio
- Master's degree in User Experience, Interaction Design, Communication Design, Information Architecture, Psychology, HCI, Human Factors, or a related field
- Demonstrated ability working with SaaS consumer products
- Experience defining AI design strategy for an organization including establishing when and how AI should be integrated into user experiences
- Proficiency with vibe coding and ability to lead teams that use AI-assisted development tools to accelerate design-to-development workflows
- Experience with responsible AI design practices including bias mitigation, explainability, and inclusive design for AI-driven experiences
- Thought leadership in the AI design space through conference talks, published writing, or recognized contributions to the design community
- Experience unlocking designers to ship code in production, with a clear understanding of the tradeoffs involved
Company Overview
TaxACT develops a tax preparation software that offers guidance and ensures a maximum tax refund. It is a sub-organization of Blucora. It was founded in 1998, and is headquartered in Cedar Rapids, Iowa, USA, with a workforce of 51-200 employees. Its website is http://www.taxact.com/.