Note: The job is a remote job and is open to candidates in USA. RRD is a leading global provider of marketing, packaging, print, and supply chain solutions. The Paid Social Specialist I will support the execution of paid social programs, managing campaigns and optimizing performance across platforms like Meta, TikTok, and Pinterest while ensuring quality and effectiveness in client communications.
Responsibilities
- Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
- Monitor, track and evaluate campaign performance, develop reports and recommendations for future campaigns
- Ensure accuracy of campaign set up by following a rigorous quality check process and implement weekly optimizations to enhance performance
- Identify opportunities for optimizing paid social programs for clients and effectively communicate these to clients and internal teams
- Work within our internal proprietary platforms to develop target audience data-sets for use within campaigns
- Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms for regular and special category ads, especially Meta, TikTok, and Pinterest
- Set up testing for ads, including audience pools, enhancements, placements, demographics, and creative
Skills
- Bachelor's Degree in Business, Marketing, Communications, or similar field
- 1-3 years previous experience working on paid social campaigns (Facebook and Instagram)
- Desire to interact with internal and external customers
- Experience working with social platforms, including Facebook/Instagram
- A desire to work in a fast-paced environment with lots of autonomy and responsibility
- Knowledge of campaign metrics and analysis
- Ability to work both independently and as part of a team
- Detail oriented, highly organized, with a keen eye for consistency
- Excellent communication and writing skills
- Demonstrate curiosity for learning new skills and be self-driven to stay current on digital marketing and social trends
- Familiarity with Pinterest & TikTok Ads Platform
- Experience with Special Category Ad Trafficking
Benefits
- Medical, dental, and vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Other voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
Company Overview
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