Note: The job is a remote job and is open to candidates in USA. The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. They are seeking an experienced Paid Social Media Buyer to manage Meta advertising campaigns, optimize performance, and analyze data to provide actionable insights.
Responsibilities
- Manage Meta advertising campaigns from launch through optimization
- Monitor campaign performance, pacing, and budgets
- Optimize campaigns to improve ROAS, CPA, CTR, and other KPIs
- Analyze real time campaign metrics to optimize ad placement and performance
- Create weekly in-depth performance reports and share key insights
- Identify optimization opportunities and test recommendations
- Collaborate on creative performance optimization
- Maintain organized campaign documentation
- Communicate and engage proactively with internal and external stakeholders
Skills
- 3-5 years of hands-on experience in media buying, managing Meta advertising campaigns, in an agency environment
- Experience managing multiple client accounts
- Experience interpreting data and making optimization recommendations
- Excellent written and verbal communication skills
- Advanced proficiency in ad platforms: Meta Ads Manager, GA4, Meta Pixel/Conversion API
- Agency experience
- Experience working alongside marketing strategists and Fractional CMOs
- Proven experience managing high-volume advertising budgets ($100K-$1M per month across multiple client accounts) while optimizing performance and delivering successful, high-ROI campaigns and strong return on ad spend
- Come prepared and can clearly articulate your experience and why this role interests you
- Ability to analyze data and communicate your ideas clearly
- Strong communication and reporting skills
- Take initiative and ownership, even in early-stage experience
- Can take a rough concept and turn it into clear actionable steps
- Pick up on feedback quickly and adapt in real time
- Ability to work independently and collaboratively in a remote environment
Benefits
- Direct, one-on-one mentorship from an experienced growth marketer
- Exposure to real client work across the health and wellness industry
- Hands-on experience with strategy, execution, and product launches
- Paid trial project where you’ll develop a campaign plan for bringing a new product to market. This exercise is designed to showcase your strategic mindset and approach to planning and execution. You’ll be compensated for your time on this project.
Company Overview