Note: The job is a remote job and is open to candidates in USA. Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization. They are seeking a Paid Media Specialist with strong hands-on experience in Connected TV (CTV) and video-first paid media campaigns to manage and optimize media strategies that directly impact company growth.
Responsibilities
- Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns
- Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities
- Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes
- Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions
- Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated
- Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance
- Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI
- Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels
- Stay current on the evolving CTV, OTT, streaming, and video advertising landscape
- Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix
Skills
- 3+ years of hands-on paid media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising
- Direct experience managing CTV or streaming video campaigns
- Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization
- Proven ability to manage meaningful ad spend and make confident performance-based decisions
- Strong analytical skills with the ability to turn campaign data into clear recommendations
- Experience in direct-response marketing, lead generation, or performance marketing
- Comfortable working in a fast-moving environment where campaign performance directly impacts revenue
- Strong communication skills and the ability to explain performance insights to marketing leaders and executives
- Experience with Medicare, insurance, healthcare, financial services, or other regulated industries
- Experience with paid social, display, programmatic, YouTube, Google Ads, Meta, TikTok, or Microsoft Ads
- Experience testing new media channels and building performance frameworks from the ground up
- Existing relationships or hands-on experience with CTV/OTT partners such as Roku, YouTube TV, Hulu, Amazon, Samsung TV, LG Ads, Peacock, or similar platforms
- Experience with attribution, call tracking, landing page performance, or lead-generation funnels
Benefits
- 401(k) with company match.
- Generous paid time off and paid holidays.
- Comprehensive medical, dental, vision, life, and disability insurance.
- Collaborative, high-performance culture with room for growth.
- Opportunity to help build and scale a major media channel for a growing national company.
Company Overview