Note: The job is a remote job and is open to candidates in USA. Waggle is a national nonprofit that has helped pet owners raise more than $10 million for life-saving veterinary care. They are seeking a senior search strategist to build a modern organic growth program that extends into AI-powered search and answer engines. This strategic advisory role involves providing direction and prioritizing opportunities for the team to execute high-impact initiatives.
Responsibilities
- Assess our current organic search performance using Google Search Console, GA4, and other available tools
- Develop a roadmap covering technical SEO, content strategy, site architecture, authority building, and AI search visibility
- Identify the highest-impact opportunities to increase qualified pet owner traffic
- Provide prioritized recommendations for our developer and content team
- Advise on modern search best practices, including SEO, AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
- Review progress through recurring strategy sessions and adjust priorities as needed
- Monitor industry trends and ensure Waggle remains well positioned as search continues to evolve
Skills
- 7+ years leading SEO or organic growth strategy
- Demonstrated success increasing organic traffic for content-rich websites
- Strong understanding of technical SEO, content strategy, structured data, and authority building
- Experience with AI-powered search, Google's AI Overviews, AEO, GEO, or related emerging search technologies
- Comfortable working collaboratively with internal developers, writers, and marketing teams
- Data-driven and experienced with Google Search Console, GA4, and modern SEO platforms
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