Note: The job is a remote job and is open to candidates in USA. bswift is a leading benefits administration company that specializes in providing tailored solutions for clients. They are seeking a Marketing Specialist to support the Marketing team across campaign, content, and digital initiatives, collaborating closely with senior managers on various marketing projects.
Responsibilities
- Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives
- Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies
- Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives
- Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership
- Manage and track invoices and POs for the marketing team, working closely with accounting when required
- Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program
- Coordination of press releases with external vendor
- Monitor and respond to social media inboxes and online reviews
- Assist with coordination of paid media and publication strategy
- Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels
- Maintain repository of marketing statistics and proof points
- Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members
- May assist with basic corporate website updates and SEO/AEO optimization projects
- Assist with any special projects assigned by marketing director
Skills
- Proven ability and willingness to remain highly flexible in a fast-paced and changing environment
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
- Experience developing marketing content and collateral pieces
- Strong analytical skills, with experience interpreting and communicating performance data
- Ability to collaborate and communicate effectively
- Experience with project management tools
- Experience with CRM platforms, with HubSpot strongly preferred
- Proficient in AI content tools, such as Claude and Co-Pilot
- Proficient with Microsoft Office Suite
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- 5 years of related marketing experience required
- Experience with HubSpot, Monday.com, Oktopost, SEMrush, WordPress and PR Newswire
- Experience in B2B marketing, healthcare, benefits, or HR technology industries
- Familiarity with SEO/AEO best practices and digital content management
Benefits
- Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
- Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
- Remote first, Office friendly environment! No time to commute? No problem!
- Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
- Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
- Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
- Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.
Company Overview